Tiger Airways – a missed social media opportunity
Over the past few weeks, Tiger Airways has no doubt realised how powerful social media is in giving consumers a voice – and a loud one at that, particularly in times of a crisis. As a PR professional...
View ArticleWhat’s all this fuss about Google+?
First there was Myspace, then Facebook, and recently Twitter – now the latest social media offering Google + has thrown its hat into the social media ring. For those yet to dive in and give it a go,...
View ArticleA rotten apology, Mr Murdoch
“Something is rotten in the state of Murdoch” – this Twitter quote from a witty John Prescott (@johnprescott), Former Deputy Leader of the U.K. Labour Party says it all. And no amount of apologising...
View ArticleThe Perfect Pitch: Is there such a thing?
Having come from a journalism background at university, I’ve always been intrigued by the love-hate relationship between journalism and public relations. As a newcomer to the industry, I was therefore...
View ArticleHow will we do business in five years’ time?
For those early adopters who were around at the time, Twitter came into existence at the end of March 2006, just over five years ago. Five years on, many businesses are still grappling with the...
View ArticleGood Guys on Facebook: why social media guidelines work
You may recently have heard about yet another example of social media striking fear into the hearts of corporate risk, HR and marketing divisions. Good Guys is the most recent brand to be in the...
View ArticleIssues don’t have to start online to go viral: #GASPFail
This scenario is not unique. One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand?...
View ArticleOur job is to connect with influencers, offline and online
It’s very rare that someone lives up to the hype after you’ve followed their industry-leading musings for over three years. Even more so when they’re the international keynote speaker at a national...
View ArticleWhat is the future of newspapers?
Can you remember the last time you read a newspaper cover to cover? I mean, the entire newspaper? I can – it was this year’s ANZAC Day public holiday. I walked up to the local café, bought a copy of...
View ArticleHere’s a tough PR campaign: a tax on Christmas
Often when I meet someone new and they learn I work in PR, they will ask me: “What’s the most interesting PR campaign you could ever work on?” It’s a good question. Working at a consultancy allows me...
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